Chadwicks
Chadwicks is Ireland’s leading builders’ merchant company with With 50 stores and over 1,300 employees across the country.
A huge part of Chadwick’s success is their personable relationship with customers. This became difficult if not downright impossible during the pandemic.
Chadwicks needed a way to keep that human connection with the trade and their team without being ‘boring’.
For this project we developed Under Construction presented by comedian Fred Cooke and media personality Aidan Power. The weekly podcast delivered 30 minutes of trade talk, tips and banter just for tradespeople as they drove between jobs. It was presented in style of a major commercial radio breakfast show and was a huge success.
Key Results
- #1 on the Apple Podcast Chart throughout Season One
- Winner ‘Best Branded Podcast’ at the Irish Podcast Awards 2022.
- Winner Best Digital PR Campaign at PRII/PRCA Awards Of Excellence
- Excellent engagement rates with 84% of people listening to the whole of each episode
- Scored highest social media interactions ever seen by Chadwicks
- Finalist for Best Podcast at the DMA Digital Media Awards.
This podcast sounds as good (or better) than many commercial radio breakfast shows. Features custom audio branding throughout for Chadwicks and a number of unique listener interaction features.
Client Feedback
“”Podcasting is a great way for Chadwicks to stay connected with our customers on a human level. High standards are important and our show sounded as good as anything you hear on the radio. Hitting No.1 on Apple podcasts was just the icing on the cake!”
Sarah Murphy
Digital Communications Manager
Chadwicks
This podcast features a lot of very unique listener interaction features. This included artwork for each episode displaying a ‘Photo of the Week’ showing work a listener was particularly proud of. We also had Whatsapp voice notes and a weekly quiz.
Guests included Chadwicks staff from branches all over the country who were all recorded remotely. So were our hosts, who were in Dublin, Athlone and Kerry! This particular audience are time and attention poor so interviews were precious edited to keep them short, snappy and keep the attention.
The podcast also featured a custom audio branding package, where key Chadwicks messages were inserted between segments which sounded more like radio jingles than advertising.
- Concept Development
- Audio Branding Package
- Intro/Outro
- Signature Music
- Supply of Host
- Registration with Podcast Platforms
- Podcast Pre-Production
- Scripting/Running Order
- Guest Lineup/Preparation
- Recording
- Editing, Mixing & Mastering
- Video Highlight Promo
- Show Notes
- Summary Articles
- Social Media Posts
- Social Media Graphics
- Transcription for SEO
- Hosting & Publishing to Apple/Spotify
- Project Management
WE CAN DO THIS FOR YOU
We’re happy to answer any questions you may have about branded podcasts so you can consider if it is right for you. The call is complimentary and without obligation. At the end of if you will know:
- How podcasting can help your brand or company specifically
- How you can leverage podcasts to increase marketing or communication goals
- The audience available in Ireland and appropriate to your business
- How to measure and track ROI
After the call, you will receive a custom report tailored specifically for your company.
Book your call now for a time that suits you best.
