DustPod launched Chadwicks first ever podcast series and won Gold in the at Irelands first ever Podcast Awards for Best Brand Podcast.
Discover more about why this was such a success for Chadwicks.
Chadwicks is Ireland’s leading builders’ merchant company with With 50 stores and over 1,300 employees across the country.
A huge part of Chadwick’s success is their personable relationship with customers. This became difficult if not downright impossible during the pandemic.
Chadwicks needed a way to keep that human connection with the trade and their team without being ‘boring’.
For this project we developed Under Construction presented by comedian Fred Cooke and media personality Aidan Power. The weekly podcast delivered 30 minutes of trade talk, tips and banter just for tradespeople as they drove between jobs. It was presented in style of a major commercial radio breakfast show and was a huge success.
“Podcasting is a great way for Chadwicks to stay connected with our customers on a human level. High standards are important and our show sounded as good as anything you hear on the radio. Hitting No.1 on Apple podcasts was just the icing on the cake!”
Sarah Murphy
Digital Communications Manager
Chadwicks
C-Level guests are incredibly time-poor. The flexibility of our remote recording solution worked flawlessly accessing these guests while still maintaining broadcast quality output.
After a brief email introduction, DustPod arranges recordings and conducts pre-interviews direct with each CEO.
Our producer uses a mix of research, pre-interviews to prepare questions for the host along with expected answers.
Recordings are supervised by our professional producers, who ensure guests feel relaxed before recording so they can sit back and enjoy a great conversation.
Each interview is approximately 1 hour with around 4 hours of editing afterwards. This includes removing ums/ers, unnatural pauses etc without losing any natural flow or essential information. There may be around 300 edits per show, but you won’t hear any of them!
Our brainstorming meets, combined with Engineers extensive contacts, means we have a constant flow of episode topics and potential guests. We always have too much content to get through and never scratch around for ideas.
It’s good to talk, so take a moment now to schedule a free, no-obligation call with our CEO and podcasting expert, Dusty Rhodes.
Calls take place via Google Meet and last approximately 15-30 minutes, and are offered without any obligation to work with us!
This is how all our podcast production projects start, and it’s the best way to see if podcasting can work as part of your marketing mix!
Introducing our podcast series designed for CEOs, business owners, marketing managers, and advertising/pr agencies.
It offers a unique opportunity to hear directly from brand managers, marketers, and media advisors from around the world who have successfully integrated podcasting into their marketing mix, sharing the many benefits of podcasting.
Oh, and just so you know, the reason this series is called “Award Winners” is that everyone we interview has also won an award for their podcast.
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About DustPod
DustPod is an award-winning podcast production company and agency based in Dublin, Ireland founded by RTE broadcaster and producer Dusty Rhodes.
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