Who Listens to Podcasts

We monitor major surveys globally to see the trend for podcasts across major markets. See full stats and sources below.


Ireland & UK

Data for UK and Ireland is backed up from the respective official radio measurement bodies. For the UK, data comes from the quarterly MIDAS report by RAJAR. In Ireland, data is sourced from the IAB/Red C Listen Up Ireland survey based on quarterly JNLR.


We source our data from Edison Research who conduct their Infinite Dial research across North America, EU and Australia. Their consistent methodology across locations allows accurate trend analysis. The data is publicly available here.


The trend is clear across all territories. Podcasts reach 40%+ of the population regularly, across all genders and age groups and engagement levels are incredibly high.


Your goals are unique so get answers about a podcast specifically for your brand. After the call, you will know about:

You will also receive a custom report you can share which is tailored specifically for your company.

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