Who Listens to Podcasts
We monitor major surveys globally to see the trend for podcasts across major markets. See full stats and sources below.
Sources
Ireland & UK
Data for UK and Ireland is backed up from the respective official radio measurement bodies. For the UK, data comes from the quarterly MIDAS report by RAJAR. In Ireland, data is sourced from the IAB/Red C Listen Up Ireland survey based on quarterly JNLR.
Global
We source our data from Edison Research who conduct their Infinite Dial research across North America, EU and Australia. Their consistent methodology across locations allows accurate trend analysis. The data is publicly available here.
Trend
The trend is clear across all territories. Podcasts reach 40%+ of the population regularly, across all genders and age groups and engagement levels are incredibly high.
YOU CAN REACH THIS AUDIENCE
Let’s talk and get you connected with this audience. Your call is complimentary and without obligation. At the end of if you will know:
- How podcasting can help your brand or company specifically
- How you can leverage podcasts to increase marketing or communication goals
- The audience available in Ireland and appropriate to your business
- How to measure and track ROI
After the call, you will receive a custom report tailored specifically for your company.
Book your call now for a time that suits you best.
