When considering making a professional podcast for their brand, business, organisation, or institution, many people search for a “podcast studio” near them.
At first, this makes sense, but wait! – Don’t forget that recording a podcast is just part of the process.
With that said, in this brief, helpful feature, we outline the pros and cons of using a podcast studio, particularly if you are a brand, business, organisation, or institution.
A dedicated podcast studio can be ideal if you have an in-house team with relevant experience, and all participants (host and guests) can be in the same physical location at the same time.
But in the real world, this is rarely the case.
More often than not, time or location constraints make gathering everyone in a single studio impossible.
Here at Duspod, we use professional online recording software 99% of the time.
Here are the key reasons why we prefer not to record our podcasts in a podcast studio:
Recording a podcast outside of a podcast studio allows you to connect with anyone, anywhere, at any time! The flexibility is unmatched, opening up a world of potential guests and collaborations that would otherwise be impractical.
Recording from a familiar, comfortable location, such as a home office, can make both podcast hosts and guests feel more relaxed and natural, often leading to more authentic conversations and better performances than in a potentially intimidating studio setting.
When working with Duspod, all online recording sessions are supervised by an experienced podcast producer.
They take time to ensure everything is OK and always connect with guests before the actual recording session to check the environment and provide coaching on how to connect to the recording session and the crucial “dos and don’ts.”
For regular hosts and guests, we recommend purchasing a good-quality microphone, webcam, and headphones, which, ironically, usually cost just a little more than the cost of a 1-hour session in a podcast studio.
It’s also useful to know that during post-production, our expert editors and mix engineers make all remote sound recordings sound as if they were recorded in a professional broadcast studio—even better than a podcast studio!
We can remove 99.9% of any background noise, including the effects of an echoey room and more.
In addition to everything above, it’s worth noting here that the actual recording session often represents a mere 25% of the entire podcast production journey.
A truly successful, high-impact podcast isn’t born in a podcast studio; it’s meticulously crafted long before you even step near a microphone.
The foundation of any compelling podcast lies in great ideas and strategic planning.
This pre-production phase is where your podcast concept is refined, the target audience is defined, and episode topics are brainstormed.
This isn’t something you will generally get assistance with from a podcast studio in Dublin or anywhere else!
This is where a skilled podcast company or podcast agency like Dustpod becomes invaluable.
They guide the development of engaging narratives, structuring interviews, and ensuring every episode aligns with your brand objectives.
They help transform a nascent idea into a clear, actionable podcast strategy, outlining everything from format to ideal guest profiles.
Without this robust groundwork, even the most pristine audio will fall flat.
Once the recording is complete, the real magic of post-production begins.
This is where your raw audio transforms into a polished, professional podcast episode.
Skilful podcast editing is paramount, encompassing both content editing (tightening dialogue, removing filler words, ensuring logical flow) and technical audio editing (noise reduction, levelling, mastering for optimal sound quality).
But the work doesn’t stop there.
To ensure your podcast reaches its intended audience and maximises its impact, a suite of additional elements is crucial before you even think about publishing your podcast. Here’s what we focus on for our clients here at Dustpod in Dublin:
Comprehensive keyword research. This is vital for crafting the podcast show notes required by Apple and Spotify. These need to be optimised to work well for searches inside these platforms and, of course, on all external search engines. This is because podcast show notes play a significant role in the discovery of your podcast by potential listeners.
Accurate podcast transcripts not only enhance accessibility but also provide valuable textual content for SEO.
Visually appealing podcast cover art graphics are essential for making a strong first impression on podcast directories.
Even for audio-only podcasts, creating compelling video clips allows for multi-platform distribution and engagement on visual platforms.
Finally, expertly crafted social media posts, again informed by keyword research, are key to promoting each new episode and driving listener engagement.
Having a polished podcast is only half the battle; getting it heard by the right people is the other.
Effective podcast marketing leverages all the assets created during production to amplify your message.
Beyond listing on major podcast directories like Apple Podcasts and Spotify, focus on direct promotion to your current and future clients.
Best practices for podcast promotion include:
Email Marketing: Integrate your podcast into your existing email newsletters. Send out dedicated announcements for new episodes, highlighting key takeaways and offering direct links to listen. Consider exclusive content or bonus material for your email subscribers to build loyalty.
LinkedIn Strategy: LinkedIn is a powerful platform for B2B podcast promotion. Optimise your personal and company LinkedIn profiles to feature your podcast prominently. Share video snippets and quote graphics from episodes. Craft engaging posts that tell a story about the episode’s content, rather than just announcing its release. Encourage engagement in relevant LinkedIn groups and directly message key connections who would benefit from the content.
Repurposing Content: Each podcast episode is a goldmine of content. Systematically transform full episodes into various formats: blog posts, short-form video clips for social media (e.g., Instagram Reels, TikTok, YouTube Shorts), audiograms, quote cards, and even presentations. Ensure all these repurposed assets carry your brand’s consistent visual identity and clearly direct back to the full episode.
Keyword-Rich Assets: Continuously utilize the keyword research done for your show notes in all your promotional materials, from social media captions to email subject lines. This consistent SEO strategy will enhance discoverability across various platforms.
By strategically distributing your meticulously produced podcast episodes and their derived assets, you’ll not only reach a wider audience but also solidify your brand’s authority and build stronger relationships with your valuable client base.
Written by Dusty Rhodes, podcasting expert and CEO of Dustpod.
A PROFESSIONAL, COST-EFFECTIVE PODCAST FOR YOUR BUSINESS, BRAND, ORGANISATION OR INSTITUTION STARTS WITH A CALL WITH DUSTPOD!
Arrange a call with Dusty now.
Initial consultations are free of charge and without any obligation to work with us.
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DustPod is an award-winning podcast production company and agency based in Dublin, Ireland founded by RTE broadcaster and producer Dusty Rhodes.
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