Your New Podcast Starts Here
Soon, people will be listening to your message for thirty minutes or more on Apple, Spotify and YouTube, plus smart speakers including Siri, Google and Amazon Alexa.
Your new podcast creates engaging content marketing that works for months delivering audience all year round on multiple platforms.
HOW IT WILL SOUND
Each episode opens with a short ‘scene setting’ sequence. This can include vox pops, episode highlights, cold open and other audio to outline the focus of today’s show. It also lets the listener know they are about to hear something special and above the norm.
A professional voiceover introduces the podcast theme and the show host.
For your host, we recommend casting an appropriate member of your company or team. CEOs or Sales Directors are natural public speakers. You could also consider yourself as a host. We have had huge success with marketers who have become presenters. With training from DustPod, your host will be able to use their natural passion and knowledge to deliver much more engaging conversation.
The guests on your podcast can be anyone you desire, and as we work exclusively online, can be from anywhere in the world. This opens up so many opportunities for you.
At certain points during the podcast, a short ‘audio cookie’ is played announcing how to find out more information, what can be heard on other episodes or to encourage listeners to get involved. This serves to convey information and break up the conversation block which helps keep the listener’s attention.
THE TECHNICAL BIT
We do all the technical work so your host and guests just have to show up and have engaging conversations. Recording itself is as familiar and comfortable as a Zoom or Teams call and we have a professional producer with you at all times.
DustPod is a specialist at recording online and delivering broadcast-quality audio. We do this through proper preparation with our host and guests and using cutting-edge AI in the editing process.
After recording, each episode is precision edited to remove mistakes, ums, errs and any other irrelevant content. It’s done in a way that does not affect the natural flow. There could be 400 edits in a show but a listener is blissfully unaware that any editing has taken place. The result makes the host and guests sound authoritative and confident.
Finally, each episode is professionally balanced, mixed and mastered to deliver a broadcast-quality podcast as good as anything you would hear on the radio.
HOW DO I GET ON APPLE AND SPOTIFY
DustPod includes the technical hosting of the series so it can be heard by all on Apple, Spotify and YouTube in addition to smart speakers Siri, Alexa and Google. Each episode will include Show Notes description which encourages people to listen and serves as a resource for further information.
HOW LONG SHOULD MY PODCAST BE
We have found the optimal episode length is around 30 to 40 minutes. This ties in with the time taken for a typical commute, walk or household chore which is when the majority of people listen. It also works well for those who want to listen on a computer during lunchtime.
HOW OFTEN SHOULD I MAKE EPISODES
Some brands need more, some less. Every podcast is unique. The three most popular options are:
Engage with audience daily
Fresh podcast every week
Excellent Economy of Scale
Essential for B2C
Proven Brand Builder
New show every two weeks
Engage with audience weekly
Dominate B2B Podcasting
Perfect content builder
Engage audience regularly
Works all year round
Perfect Thought Leadership
PODCASTING IS EASY WITH DUSTPOD
DustPod provide a broadcast-quality turnkey service which includes everything from the first idea through to someone pressing play on their podcast app.
We create all the systems you need for a successful podcast including registering with Apply, Spotify, YouTube and 25+ others, creating your audio branding package, casting hosts and more. Using our years of experience we craft a solid strategy and format on which to build an outstanding podcast.
Dustpod will manage episodes from beginning to end including production planning, preparation of scripts and running orders right up to recording and delivery. The entire series will be prepared by a professional producer with extensive broadcast media experience working directly with the university host.
Interviews are recorded online using our specialised system which offers the simplicity of Zoom but captures very high-quality audio and video recordings Editing will ensure a smooth flow to the conversation so everyone sounds great. In & Out ID’s, music logos and mid-roll ‘audio cookie’ elements will be added as required
BONUS BRAND CONTENT
In addition to a broadcast-quality podcast, you receive a range of branded content to tell the world about you and your brand.
We use content from every episode to deliver additional full & highlight videos, show notes to attract listeners, transcription for SEO, quote cards and posts for social media.
HOW MUCH DOES IT COST
Glad you asked! The answer is that it depends on your individual goals and objectives. The format, release schedule, production logistics and more go into your quote.
Book your call with us now and we can discuss what you have in mind, how to make it work specifically for you and provide a proposal for your podcast project.
We’re happy to answer any questions you may have about branded podcasts so you can consider if it is right for you. The call is complimentary and without obligation. At the end of if you will know:
After the call, you will receive a custom report tailored specifically for your company.
Book your call now for a time that suits you best.