Your New Podcast Starts Here
Soon, people will be listening to your message for thirty minutes or more on Apple, Spotify and YouTube, plus smart speakers including Alexa, Siri and Google.
Your new podcast creates engaging content marketing that works for months delivering audience all year round on multiple platforms.
HOW IT WILL SOUND
Your podcast will sound as good as anything you hear on radio. In fact, it will be better because every one of your episodes will be professionally edited to ensure a smooth flow of conversation. This makes 100% sure you and your guests all sound great.
The show will also have a professional voiceover introducing the podcast theme and the show host. When they press play, your listeners will absolutely know they are about to hear something special and above the norm.
For your host, we recommend casting an appropriate member of your company or team. CEOs or Sales Directors are natural public speakers. You could also consider yourself as a host. We have had huge success with marketers who have become presenters. With the included training from DustPod, your host will be able to use their natural passion and knowledge to deliver much more engaging conversation.
We work online, which asides from being a huge time saver for you, opens up a world of possibility for your guests. You can speak with anyone you desire, at any time, from anywhere in the world. Our specialised online recording system makes sure everything is broadcast quality. You cannot do this with a studio.
THE TECHNICAL BIT
We do all the technical work, so your host and guests just have to show up and have engaging conversations. Recording itself is as familiar and comfortable as a Zoom or Teams call. You will always have a professional producer with you so everything runs smoothly during the recording.
DustPod is a specialist at recording online and delivering broadcast-quality audio. This offers convenience, saves you time and opens a world of potential guests you could never achieve with a studio operation.
After recording, each episode is precision edited to remove mistakes, ums, errs and any other irrelevant content. It’s done in a way that does not affect the natural flow. There could be 400 edits in a show, but a listener is blissfully unaware that any editing has taken place. The result makes your host and guests sound authoritative and confident.
The audio for your episodes is professionally balanced, mixed and mastered to deliver a broadcast-quality podcast as good as anything you would hear on the radio.
Every episode will also include Show Notes in the description area of a listener’s podcast player. This serves as a resource for further information or links, so listeners to connect directly with your brand. For maximum content accessibility, you also have a full show transcription.
HOW DO I GET ON APPLE AND SPOTIFY
DustPod includes all the technical hosting of the series, so you are heard on Apple, Spotify and up to 25 other podcast apps plus Alex, Siri and Google. In addition, we upload a full animated video of every episode to YouTube so you are seen there also. In short, you will be seen and heard everywhere.
HOW LONG SHOULD MY PODCAST BE
We have found the optimal episode length is around 30 to 40 minutes. This ties in with the time taken for a typical commute, walk or household chore which is when the majority of people listen. It also works well for those who want to listen on a computer during lunchtime.
HOW OFTEN SHOULD I MAKE EPISODES
Some brands need more, some less. Every podcast is unique. The three most popular options are:
Essential for B2C
Engage with your audience daily
Fresh new podcast every week
Potential for mid-week updates
Excellent Economy of Scale
Dominate B2B Podcasting
Proven Brand Builder
New show every two weeks
Engage with audience weekly
Two Bonus Episodes Per Year
Delivers Thought Leadership
Engage audience regularly
New episode every month
Works all year round
Perfect content builder
PODCASTING IS EASY WITH DUSTPOD
DustPod provide a broadcast-quality turnkey service which includes everything from the first idea through to someone pressing play on their podcast app.
We create all the systems you need for a successful podcast including registering with Apply, Spotify, YouTube and 25+ others, creating your audio branding package, casting hosts and more. Using our years of experience we craft a solid strategy and format on which to build an outstanding podcast.
DustPod will manage episodes from beginning to end including planning, guest scheduling and preparation of scripts, right up to recording, editing and delivery. The entire series will be prepared by a professional producer with extensive broadcast media experience working directly with your host.
Interviews are recorded online using our specialised system which offers the simplicity of Zoom but captures very high-quality audio and video recordings Editing will ensure a smooth flow to the conversation so everyone sounds great. In & Out ID’s, music logos and mid-roll ‘audio cookie’ elements will be added as required.
SEVEN DAYS OF SOCIAL CONTENT
In addition to a broadcast-quality podcast, you also receive seven full days of branded content to share on your website and social channels. This includes:
CAN I FIND OUT HOW MANY PEOPLE ARE LISTENING
Our system includes full analytics so you can see an overview of downloads plus episode-by-episode breakout. It also shows where and how people are listening to you. You have your own login so you can check any time you like.
We can even give you supplementary information on engagement, gender, age and other demographics.
HOW MUCH DOES IT COST
Glad you asked! The answer is that it depends on your individual goals and objectives. The format, release schedule, production logistics and more go into your quote.
Book your call with us now and we can discuss what you have in mind, how to make it work specifically for you and provide a proposal for your podcast project.
We’re happy to answer any questions you may have about branded podcasts so you can consider if it is right for you. The call is complimentary and without obligation. At the end of if you will know:
After the call, you will receive a custom report tailored specifically for your company.
Book your call now for a time that suits you best.