Podcast Company | Podcast Agency
Podcast Marketing
Podcast Company
Podcast Agency
Podcast Marketing
DustPod is an award-winning podcast production company founded in 2006 by RTÉ broadcaster and producer Dusty Rhodes.
Dusty’s experience, together with the team at DustPod, is why we are trusted to produce podcasts by a diverse range of clients.
Painless Podcast Production
Our full-service is all you need to create a podcast so you save time without any technical worries.
You have a highly experienced team working on everything from pre-production and help with content ideas, to recording, publishing and social assets to promote your show including video clips.
You do the fun stuff, we do everything else.
Painless Podcast Production
Our full-service is all you need to create a podcast so you save time without any technical worries.
You have a highly experienced team working on everything from pre-production and help with content ideas, to recording, publishing and social assets to promote your show including video clips.
You do the fun stuff, we do everything else.
WHAT OUR CLIENTS SAY
JP Morgan
Bridgestone Tyres
Trinity College
Answers provided by Dustpod founder, CEO and podcasting expert Dusty Rhodes
How much does it cost to make a professional podcast?
When working with a professional podcast production company, expect to pay from €500 per podcast episode. With DustPod, we typically deliver a podcast for under €1 per listener. For a better indication on prices see our Services page
How many listeners will I get?
Here’s our advice: don’t focus solely on downloads. Always consider engagement and growth rates also. With podcasts, audience quality is exceptionally high and engagement is through the roof. Want more listeners? The more you promote, the more people listen. To make it easy we give you a full plan and time saving copy paste tools to do it.
How do I calculate my return on investment?
Track what matters: conversions from promo codes, landing page visits, and lead quality. The bigger win? You’re building thought leadership, deepening client relationships, and creating repurposable content while expanding your network. DustPod deliver a full monthy report including downloads, engagement, growth and demographic information.
Don’t miss this…
“Award Winners” is an exclusive podcast from Dustpod.
This podcast series was created for business owners, marketing managers and advertising/pr agencies.
This podcast series offers invaluable insights into the benefits of integrating podcasting into a marketing strategy.
Learn more about professional podcasting…
Here at DustPod, we are passionate about the power of podcasting for brands, businesses, organisations and institutions.
That’s why we have created the DustPod Podcast Learning Centre for business owners, marketing directors, and anyone looking to understand how professional podcasting delivers results.
There’s so much to discover, including:
- Everything you need to know about B2B Podcasting and how a podcast will benefit your brand
- Measuring ROI
- The role of smart speakers in podcasting
- How to promote your podcast on YouTube
- Building brand authority
- How to sound better on a podcast
- How to be a better podcast presenter
- & more
Here are three extra reasons to make Dustpod in Dublin your podcasting partner.
Our expert podcast Production Team
Our expertise runs from the top and throughout the company, thanks to our team of expert podcast producers, editors, and mastering engineers.
Our team members all possess high-level experience in high profile podcast and radio production.
This explains why the podcasts we produce always sound as good as anything you would hear on the radio (if not better!).
Award winning Podcasts
Achieving tangible results and ROI for our clients is way more important to us than winning awards.
That said, Dustpod is regularly recognised as a leading producer of branded podcasts in Ireland.
Our work has won multiple awards at the prestigious Irish Podcast Awards and Digital Media Awards (DMA) ceremonies here in Dublin.
Dustpod, Dublin. Is it a podcast company
or a podcast agency?
Podcast company or podcast agency, that’s a good question!
We are both!
We offer all the services and expertise of a podcast company and a podcast agency under one roof.
That means we offer painless podcast production from Dustpod in Dublin 🙂
Experience and expertise is guaranteed when you partner with Dustpod as your podcast company
When searching for a professional, cost-effective podcast company/podcast agency for your business, brand or organisation, you’ll want to ensure they have relevant expertise and experience (not just someone with a room and some microphones).
Our experience and expertise credentials start at the top with our founder and CEO, Dusty Rhodes (not to be confused with the wrestler of the same name!).
Dusty has worked at the top of Irish Broadcasting, presenting the Hotline on 2FM and producing shows for other RTE stations (and numerous other Irish radio stations). Meanwhile, over the last 20 years, Dusty has been at the forefront of professional podcasting here in Ireland.
This means you are in safe hands when working with the Dustpod Podcast Company.
Click here to find out more about Dusty and why he has become known as “the Podfather” here in Ireland.
Nine Ways B2B Podcasting Works
Podcast Learning Centre
Trust, engagement and authenticity are just three reasons our clients find success with podcasting.
Discover more including how to build brand authority, thought leadership and what makes brand podcasting cost effective.
We regularly share solid helpful information for marketers who want to use podcasts in their brand mix.
Jump in and learn about everything from getting your podcast on smartspeakers and YouTube to measuring ROI and even a masterclass from Eamon Dunphy.
Calculating your podcast’s ROI involves understanding both the direct and indirect benefits related to your specific objectives and investment.
For niche podcasts focused on quality listeners, traditional metrics like millions of downloads are less relevant. Instead, consider:
Direct Benefits (Quantifiable Outcomes):
Direct Conversions: Track specific calls to action (CTAs) within your podcast, like unique promo codes, dedicated landing page URLs (e.g.,
yourwebsite.com/podcast), or specific phone numbers mentioned in episodes.Lead Quality & Volume: Monitor the number of qualified leads or inquiries generated directly from podcast listeners. Are these leads more engaged or closer to conversion than others?
Sales Attribution: For high-value sales, directly ask new clients how they heard about you or trace their journey back to podcast exposure.
Website Traffic & Engagement: Use analytics tools (like Google Analytics with UTM codes) to see how podcast listeners interact with your website.
Indirect Benefits (Strategic Value & Brand Building):
Client Engagement & Retention: A podcast provides a consistent, valuable platform to connect with your existing clients, stay top of mind, and continually deliver value, thereby reinforcing loyalty and trust.
Thought Leadership & Authority: Establish yourself or your organization as a leading expert in your field. This can lead to speaking engagements, media features, and increased credibility.
Brand Affinity & Trust: Build a deeper connection with your audience through authentic storytelling and valuable insights, fostering a stronger brand community.
Content Repurposing: A single podcast episode can be repurposed into multiple formats, including blog posts, social media snippets, videos, and more, thereby extending your content’s reach and efficiency across various platforms.
Networking Opportunities: Interviewing guests on your podcast can open doors to valuable new connections within your industry.