DustPod have crafted an award winning podcast of distinction for Engineers Ireland which features conversations with the highest level CEO’s in the country.
Explore the background to this Engineers Ireland podcast, how it connects with their membership, and how DustPod could reach even the most time pressed CEO as a guest on the podcast.
Engineers Ireland are the voice of 28,000+ professional engineers nationwide.
They were looking for a way to inspire members to engage with their CPD (Continuing Professional Development) programs. A podcast was chosen as the most engaging way for members to listen to their peers, discover how they progressed through the industry, and how CPD helped their success.
A monthly podcast called ‘Amplified’. Each episode interviewed a well-known industry leader from national level CEO to engineers behind multi-million euro companies.
The podcast gave members thought-provoking discussions, with a human connection and engaging style you cannot replicate with written articles. Senior members sharing experience proved to be very engaging where through stories shared, it was clear constant learning is a key element to progress.
Other benefits included guests using the podcast as a platform to promote their own firms and attract new talent. Equally, engineers used it to find out more about potential firms as they job hunt. A key element for both was career progression.
The podcast also works as a lead magnet with new episodes published on the Engineers Ireland members only website a full month before public release on Apple, Spotify or YouTube.
“CEO’s sharing their experience and career paths has encouraged our members to pursue CPD courses with us and advance their own careers. The online recording system was great for getting guests who are either under time pressure or based in other cities. These remote interviews, which would otherwise be impossible, sounded as good as anything on radio. In addition, DustPod co-ordinated the process from recording through to delivery in a seamless manner.”
Donal Hanlon
Marketing & Strategic Projects Principal
Engineers Ireland
C-Level guests are incredibly time-poor. The flexibility of our remote recording solution worked flawlessly accessing these guests while still maintaining broadcast quality output.
After a brief email introduction, DustPod arranges recordings and conducts pre-interviews direct with each CEO.
Our producer uses a mix of research, pre-interviews to prepare questions for the host along with expected answers.
Recordings are supervised by our professional producers, who ensure guests feel relaxed before recording so they can sit back and enjoy a great conversation.
Each interview is approximately 1 hour with around 4 hours of editing afterwards. This includes removing ums/ers, unnatural pauses etc without losing any natural flow or essential information. There may be around 300 edits per show, but you won’t hear any of them!
Our brainstorming meets, combined with Engineers extensive contacts, means we have a constant flow of episode topics and potential guests. We always have too much content to get through and never scratch around for ideas.
It’s good to talk, so take a moment now to schedule a free, no-obligation call with our CEO and podcasting expert, Dusty Rhodes.
Calls take place via Google Meet and last approximately 15-30 minutes, and are offered without any obligation to work with us!
This is how all our podcast production projects start, and it’s the best way to see if podcasting can work as part of your marketing mix!
Introducing our podcast series designed for CEOs, business owners, marketing managers, and advertising/pr agencies.
It offers a unique opportunity to hear directly from brand managers, marketers, and media advisors from around the world who have successfully integrated podcasting into their marketing mix, sharing the many benefits of podcasting.
Oh, and just so you know, the reason this series is called “Award Winners” is that everyone we interview has also won an award for their podcast.
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About DustPod
DustPod is an award-winning podcast production company and agency based in Dublin, Ireland founded by RTE broadcaster and producer Dusty Rhodes.
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