Engineers Ireland
Engineers Ireland are the voice of 28,000+ professional engineers nationwide.
Why They Wanted a Podcast
They were looking for a way to inspire members to engage with their CPD (Continuing Professional Development) programs. A podcast was chosen as the most engaging way for members to listen to their peers, discover how they progressed through the industry, and how CPD helped their success.
What We Created
A monthly podcast called ‘Amplified’. Each episode interviewed a well-known industry leader from national level CEO to engineers behind multi-million euro companies.
The podcast gave members thought-provoking discussions, with a human connection and engaging style you cannot replicate with written articles. Senior members sharing experience proved to be very engaging where through stories shared, it was clear constant learning is a key element to progress.
Other benefits included guests using the podcast as a platform to promote their own firms and attract new talent. Equally, engineers used it to find out more about potential firms as they job hunt. A key element for both was career progression.
The podcast also works as a lead magnet with new episodes published on the Engineers Ireland members only website a full month before public release on Apple, Spotify or YouTube.
Reaction
Amplified has proven to be a very efficient platform for inspiring members to further their own careers via CPD. As the podcast reputation grows within the industry, so does the level of guest with recent notables including CEO’s of the IDA, Uisce Eireann and Wind Energy Ireland.
Key Results
- Increase in CPD activity for the organisation
- Podcast helped drive 10% increase in membership
- High engagement levels with 88% average listen
- One of the most listened to Careers podcasts on Apple
- Majority of new episodes reach Top 10 on week of release
- Podcast has become an “added value” membership resource
- ROI 66% more effective than CPC on Linkedin campaigns
- Winner in Best Podcast category at 2024 DMA
- Finalist in Best Branded Podcast category at 2023 Irish Podcast Awards
This sample starts with one of our more extreme recordings where the guest (Greg) is in a car. Despite the challenge, you would never know.
This demonstrates the flexibility of podcasting for connecting with hard-to-get guests.
The sample showcases three different interviews plus the podcast intro and outro.
Client Feedback
“CEO’s sharing their experience and career paths has encouraged our members to pursue CPD courses with us and advance their own careers. The online recording system was great for getting guests who are either under time pressure or based in other cities. These remote interviews, which would otherwise be impossible, sounded as good as anything on radio. In addition, DustPod co-ordinated the process from recording through to delivery in a seamless manner.”
Donal Hanlon
Marketing & Strategic Projects Principal
Engineers Ireland
C-Level guests are incredibly time-poor. The flexibility of our remote recording solution worked flawlessly accessing these guests while still maintaining broadcast quality output.
After a brief email introduction, DustPod arranges recordings and conducts pre-interviews direct with each CEO.
Our producer uses a mix of research, pre-interviews to prepare questions for the host along with expected answers.
Recordings are supervised by our professional producers, who ensure guests feel relaxed before recording so they can sit back and enjoy a great conversation.
Each interview is approximately 1 hour with around 4 hours of editing afterwards. This includes removing ums/ers, unnatural pauses etc without losing any natural flow or essential information. There may be around 300 edits per show, but you won’t hear any of them!
Our brainstorming meets, combined with Engineers extensive contacts, means we have a constant flow of episode topics and potential guests. We always have too much content to get through and never scratch around for ideas.
- Concept Development
- Signature Music
- Supply of Host
- Registration with Apple/Spotify
- Podcast Pre-Production
- Guest Lineup/Preparation
- Scripting/Running Order
- Recording
- Editing, Mixing & Mastering
- Show Notes
- Transcription for SEO
- Video Highlight Promo
- Social Media Posts
- Social Media Graphics
- Hosting & Technical
- Publishing to Apple/Spotify
- Project Management
Discover More
WE CAN DO THIS FOR YOU
Your goals are unique so get answers about a podcast specifically for your brand. After the call, you will know about:
- Time saving production solutions
- Making the technical simple
- How to generate contstant content
- Building and tracking audience
- How much it will cost
You will also receive a custom report you can share which is tailored specifically for your company.
Book your call now for a time that suits you best.
