What is a Podcast?

A podcast is highly engaging on-demand audio, lots of people listen and the audience is continually growing.

40% of people listen to podcasts regularly with 27% listening every single week. The majority listen to most or all of an episode. Which one of your channels gets this kind of attention?

If you want people to engage with you in a very personal and concentrated way, for 30 minutes or more, you should consider adding a podcast to your marketing mix.

Why Brands Work with Dustpod

Brand Authority

They want to become the voice of their industry sector with the authority and trust which comes with that.

Engagement

They want deeper engagement with leads and customers, giving them a fuller understanding of their product or service and developing brand loyalty.

Status

They want to be seen as a progressive leader in their sector, communicating on the most popular platform.

5 FACTS YOU MUST KNOW

LISTENING
40% of the population listen to podcasts regularly. That’s millions of available listeners.

WHY THEY LISTEN
49% to learn something new, followed by entertainment 48%

DEMOGRAPHICS
Listening is evenly spread across sex, age group and geographic location.

DEVICE
The vast majority of people listen alone using their smartphone at home or in the car

ATTENTION
Three quarters of people listen to all or most of a podcast episode

How to Make a Podcast


Our guide will show you how to prep, produce and promote so your podcast sounds amazing on Apple, Spotify & Google Podcasts.

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How We Can Help


We help create your podcast from the initial idea, through to your customers and prospects pressing the play button to listen. You also get oodles of content marketing material for your brand.

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