Podcast

In our Award Winners series, marketers and brand managers across the world share why they chose podcasts in their marketing mix, their secrets to building audience and how they measured success. Learn from the best of the best because every brand podcast in this series is an Award Winner.

Podcast

Health | Flying Doctor

This season premiere profiles the iconic Flying Doctor podcast, a world leading example of how to reach target audiences and stand out among growing media fragmentation. Head of Communications Lana Mitchell details how she launched the podcast with the goal of educating city audiences about life in rural Australia. Through

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Podcast

Retail | Care Plus Conversations

This is an invaluable episode for marketers looking to create an authentic and successful brand podcast. Lee-Ann Hyland, Director of Marketing at Care Plus Pharmacy, shares how she launched their award-winning podcast “Care Plus Conversations” which targeted first-time mothers. She talks in-depth about the research they conducted to identify this

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Podcast

Finance | Moneris

If you are considering launching a branded podcast but aren’t sure where to start, this is the podcast for you. Our guest is Allan Grego from Moneris, one of the largest payment processors in Canada. A few years ago, Allan came up with the idea to start a podcast called

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Podcast

Law | Shine Lawyers

If you think you don’t have enough content, or that your content could be too niche or too sensitive, you need to listen to this episode. We get behind the scenes with the hugely successful “Restitution” podcast launched by leading Australian law firm Shine Lawyers. Their Senior Media Advisor, David

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Podcast

Transport | Lives On The Line

This episode will inspire you to find the story in what you do and create engaging podcasts which can literally move people. Our guest Kerri Worral shares how Greater Anglia Rail used podcasting to successfully promote their new fleet and services. Their “Lives on the Lines” podcast was a resounding

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Podcast

Marketing | VistaTalks

You are about to get a masterclass in podcast marketing from a content creation company who use podcasts to build their own brand authority.  Vistatec’s CMO Simon Hodgkins is a true industry innovator. He uses in-depth interviews with leaders from top brands like HubSpot, Microsoft and Vodafone, to directly connect

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Podcast

Fitness | This Girl Can

When your marketing goal is to get people out to exercise, and then Covid forces everyone to stay indoors, what do you do? The team at VicHealth added a podcast to their ‘This Girl Can’ campaign, which successfully connected and motivated women using authentic stories of encouragement. How did they

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