CarePlus Pharmacy
CarePlus Pharmacy is Ireland’s fastest growing independent retail pharmacy group. Launched in Cork in 2015, a CarePlus Pharmacy can now be found in most key towns and counties across Ireland.
Why They Wanted a Podcast
When CarePlus Brand Director LeeAnn Hyland became pregnant for the first time, she couldn’t find what she was looking for in a podcast. That was real people talking openly about becoming a first-time mum.
What We Created
Working with LeeAnn, we created Care + Conversations, which is a masterclass in branded podcasting.
It started with an excellent idea that is of genuine interest to a section of the brand’s current and future customers. The idea fully complemented the existing ‘CarePlus Baby Club’ and aligned with the brand’s commitment to “deliver expert advice.”
We had to talk LeeAnn into hosting the podcast and we were right! Her passion for the subject shines through with 100% credibility.
CarePlus promoted the podcast with a full above-the-line hero image on their website home page. Due to great SEO created by the podcast content, it was easily found on Google, Spotify or Apple Podcasts just by searching ‘CarePlus podcast’.
Reaction
The podcast went to #1 on the Apple Podcast Chart. It created a real point of difference for the brand and was a talking point for staff, customers & suppliers. It also generated considerable publicity in the national press plus targeted websites including image.ie and rollercoaster.ie
It has also become an award winner, gaining Silver at the DMA Digital Media Awards 2023.
Key Results
- Average engagement 92%
- Created point of difference for Care Plus, a key target for the brand
- Enjoys 'long tail' benefit with episodes consistently downloaded as more first-time mums discover the podcast and Care Plus Pharmacy
- Featured on Apple and Spotify national charts
- Significant press and online coverage for Care Plus
- Became a talking point in-store with staff and customers
- SEO created by podcast content makes Care Plus top Google result for Care Plus podcast.
- Same applies to searches in Apple and Spotify
This sample includes a narrative style trailer with brand voiceover and call-to-action.
Its followed by three samples including unexpected things to take to hospital with you, baby sleep on holidays and and a warts-and-all experience of the first few weeks with baby in Germany.
Client Feedback
“A super talented team. I can’t thank you enough for making this one of the most enjoyable work projects I have ever worked on. Delighted with hitting No.1 on Apple Podcasts and all the feedback we have received so far.”
LeeAnn Hyland
Director of Marketing
CarePlus Pharmacy
Training on how to use a professional microphone, structure interview questions, some practice sessions and encouragement, gave LeeAnn the confidence to sound entirely at home hosting the podcast.
LeeAnn and all guests were recorded from their homes or offices using our state-of-the-art online recording software, plus audio enhancements of the quality in post-production.
All of the recording sessions were supervised by our professional producers who ensured each guest felt relaxed and comfortable before recording. The producer looked after all the technical elements leaving LeeAnn and the guest to enjoy a great conversation.
We recorded approximately 1 hour of audio for each episode with between 4 and 6 hours editing afterwards. This included removing ums/ers, unnatural pauses etc without losing any natural flow or essential information. Each episode contains around 200-300 edits. However, thanks to our world-class producers, you won’t hear any of them!
Each episode was carefully mixed and mastered with custom ‘audio branding’ to give each episode a professional opening and closing sequence.
Concept Development
Audio Branding Package
Intro/Outro
Signature Music
Training for Host
- Registration with Apple/Spotify
Podcast Pre-Production
Guest Lineup/Preparation
Scripting/Running Order
Recording
Editing, Mixing & Mastering
Show Notes
Transcription for SEO
Video Highlight Promo
- Hosting & Technical
Publishing to Apple/Spotify
Project Management
Discover More
WE CAN DO THIS FOR YOU
Your goals are unique so get answers about a podcast specifically for your brand. After the call, you will know about:
- Time saving production solutions
- Making the technical simple
- How to generate contstant content
- Building and tracking audience
- How much it will cost
You will also receive a custom report you can share which is tailored specifically for your company.
Book your call now for a time that suits you best.
