DustPod have a long association with Camfils’ Clean Air podcast which is now into its seventh season.
In this case study, we share the how Camfil’s podccast connects with their global audience and how DustPod’s remote recording expertise makes it sound intimate despite the distance.
Camfil are a world-leading manufacturer of premium clean air solutions. Headquartered in Stockholm, they have 5,200 employees at 31 manufacturing sites, 6 major R&D centres across Sweden, Asia and the USA, plus sales offices around the world.
Camfil wanted to communicate the passion of what they do, in a simple human way without getting too involved with technical details. They wanted to share this, not just with clients, but also with their large workforce spread across many skill sets in many locations globally.
DustPod created Let’s Talk Clean Air a short monthly podcast which speaks informally with clients, experts and staff.
The podcast is short enough not to be considered ‘work’ and fits in nicely with a daily commute or lunch at the desk. It shares success stories of clients and staff about how clean air improves worker and equipment productivity, minimises energy use and benefits human health and the environment.
“We wanted a way to give people a deeper understanding of what we do and how we help. Our choice was between a video explainer and a podcast series.
We selected a podcast that conveyed the information in a natural and engaging way, with excellent attention levels.
It got a great response from clients and also from our team across Europe.”
David Cruise
EMEA Marketing Manager
Camfil
The pre-production process for this project commences with a monthly meeting, during which the client briefs our production team on the topic and expert guest(s).
Next, DustPod contacts and makes arrangements with all guests, and also prepares all scripts and a comprehensive running order for each episode.
All interviews are recorded remotely using our specialised broadcast-quality system. This is crucial since participants are located across Europe and Asia.
Precision editing is then applied, which is essential for all podcasts, but particularly relevant for the Camfil Podcast. This is because many of the guests do not speak English as a first language, or are not comfortable talking “at length” about their areas of expertise.
Multitrack recording enables individual audio processing and balancing, ensuring that all participants have similar or equal quality.
It’s good to talk, so take a moment now to schedule a free, no-obligation call with our CEO and podcasting expert, Dusty Rhodes.
Calls take place via Google Meet and last approximately 15-30 minutes, and are offered without any obligation to work with us!
This is how all our podcast production projects start, and it’s the best way to see if podcasting can work as part of your marketing mix!
Introducing our podcast series designed for CEOs, business owners, marketing managers, and advertising/pr agencies.
It offers a unique opportunity to hear directly from brand managers, marketers, and media advisors from around the world who have successfully integrated podcasting into their marketing mix, sharing the many benefits of podcasting.
Oh, and just so you know, the reason this series is called “Award Winners” is that everyone we interview has also won an award for their podcast.
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About DustPod
DustPod is an award-winning podcast production company and agency based in Dublin, Ireland founded by RTE broadcaster and producer Dusty Rhodes.
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