Do You Really Need a Podcast Studio? A Guide for Marketers
Once you are consider making a podcast for your brand or business, the first question many marketers ask is “how do I make a podcast”? Often, the first answer is a podcast studio or a recording studio. Sounds obvious. But do you need one? Let’s take a look. The Studio Experience: What You Get […]
Podcast Studio Dublin Ireland
Podcact Studio, Dublin, Ireland Searching for a podcast studio in Dublin, Ireland or elsewhere? When considering making a professional podcast for their brand, business, organisation, or institution, many people search for a “podcast studio” near them. At first, this makes sense, but wait! – Don’t forget that recording a podcast is just part of the process. […]
How to Sound Amazing on Your Podcast Appearance
Sound like a professional podcaster without spending thousands on fancy equipment. These simple, no-cost techniques used by pros can transform your podcast appearance from amateur to impressive in minutes. These tips help you create crystal-clear audio that keeps listeners engaged and makes you sound confident, polished, and professional. Even better—most require zero technical knowledge and […]
15 Tips to Being a Better Podcast Presenter
During our years of producing podcasts and broadcast radio before that, a large part of our job is to make the people behind the microphone sound great! So, we want to share some great tips to help you sound even better on your next brand podcast. Whether you’re a new podcaster just starting out or […]
Five Reasons Podcasts Fail & How to Avoid Them
The good thing about working in podcasting a long time is that we’ve learned lessons the hard way, so we can help you avoid many of the common pitfalls. A lot of podcasts can fail right now, at the planning stage, when you are researching what is involved. With our five tips below, you will […]
How to Sound Your Best on a Podcast
When you are hosting or appearing on a podcast, you want to sound your absolute best, so here are six simple tips on how to set yourself up with a microphone so you sound amazing. The Golden Rule The key to great sound lies in capturing the best audio quality from the start. While Bluetooth […]
Lessons from a Former Princess
Brands can learn a very important lesson from Spotify who have just parted ways with Meghan Markle.In 2022, Spotify paid Meghan over $20 million to produce podcasts to ‘uplift and entertain audiences around the world’. Now after a single series, they’re running away. Why? Star ‘power’ doesn’t always work. We’ve seen this many times in […]
10 Things Which Annoy Podcast Listeners
While we’re experts on making shows people love to hear, our years of podcast and radio experience has also taught us what turns listeners off. Here are ten common pitfalls to avoid: Poor audio quality. A bad recording using the wrong microphones or where you hear background noise and muffled sounds is a huge turn […]
Podcast Audience Measurement
I was honoured to speak at the ASI International Radio & Audio Conference in Nice yesterday. The event was about measuring podcast and radio audio audiences worldwide. Here are some great things I learned from just five of the brilliant speakers who came from across the globe. (The first and last points are the most […]
19 Game Changing Tips for Brand Podcasts
If you are recording your own company or brand podcast, here are nineteen tips which will instantly up your game. #1 Duration The great thing about podcasting is that there are no rules! If you have the content for an hour or two hours, go for it. Equally, if your content fills 15 minutes with […]
Best Branded Podcast Winner
DustPod is proud and honoured to have won the Best Branded Podcast category at the inaugural Irish Podcast Awards held in Dublin on Friday 16th September. The award is for their production of Under Construction with Chadwicks, which delivered trade talk, tips and banter for trade and construction workers across Ireland. The show was presented […]
Eamon Dunphy Masterclass
In a recent interview with Acast Eamon Dunphy unwittingly gave a masterclass in podcast production which is very relevant to brands. Eamon has been a high profile and at times controversial media presenter for decades. Today he hosts his own podcast The Stand with over one million downloads per month. The lessons he learned the […]
Five Habits Of Successful Brand Podcasts
There is no magic formula to creating anything successful but there are things that you can do to increase your odds. Podcasting is no different. From years of experience creating and listening to podcasts, here are five traits we have found are common in all successful shows. 1 SHOW UP Look at the chart in […]
Why Smart Speakers Are Important
Long-term success for your podcast needs a little forward planning and one key area is how you include smart speakers. Alexa, Siri and OK Google are all increasingly common. Outside of the USA, Ireland and the UK are two of the leading markets by percentage of household penetration. Both our markets are also one of […]
How to Promote Your Podcast Using YouTube
When you want to build an audience for your podcast, YouTube is a great place to find new listeners. YouTube is the second biggest search engine in the world. It is a media search engine which means people expect to hear and see results such as an instant sample of your podcast. You can’t do […]
Five Things We Learned from Edison’s Latest Research
Was podcasting a Covid fad or will it survive post-pandemic? An excellent indicator is the Infinite Dial report from Edison Research. One of the premium research agencies in the States, they have been studying online audio usage since 2009. Today they monitor online audio usage, including podcasts, in the US, Canada, UK, South Africa and […]
Can Podcasts Help Build a Stronger Workforce?
A recent study of EY Germany would answer a resounding YES. Recently, the podcast hosting company Podbean spoke with Marius and Jessica of EY Germany to hear about their experience of the first two years of producing company branded podcasts. When did EY decide to implement podcasting? EY’s commitment to podcasting was stimulated by the […]
Measuring ROI on Your Branded Podcast
The business model behind most podcasts is simple. Generate a large audience, then sell it to an advertiser who gets to make a brief pitch for thirty or sixty seconds. The goal for a podcast created by a brand tends to be very different. Most branded podcasts are not being directly monetized. Instead, a podcast […]
Secret of Success
Want to know the secret to podcasting success? Time and consistency. A recent poll of 1,076 full-time podcasters, many of whom make over 50k a year from their podcast, reveals what works across the board. Top of the list is time and consistency. Across the biggest shows and highest earners, you see a trend to […]
13 Tips to Market Your Podcast
The most important part of making a podcast is not the podcast itself. It’s marketing the podcast. Here are some brilliant tips to attract people to your new show and get them involved with your brand. MARKET TO YOUR PEOPLE Start with those closest to you. When your staff and clients enjoy the show, they […]