Not-for-Profit | Childhood Cancer Ireland

Marketing not-for-profit organisations can be challenging. You don’t have big brand budgets but arguably your message is more important. Today we hear about successful podcast strategies used by Childhood Cancer Ireland for engaging their audience, increasing awareness and empowering support. Our guest Fionnuala Murphy is a Certified Digital Marketing Professional (CDMP) with 20 years experience […]

Health | Flying Doctor

This season premiere profiles the iconic Flying Doctor podcast, a world leading example of how to reach target audiences and stand out among growing media fragmentation. Head of Communications Lana Mitchell details how she launched the podcast with the goal of educating city audiences about life in rural Australia. Through intimate storytelling of dramatic rescues, […]

Retail | Care Plus Conversations

This is an invaluable episode for marketers looking to create an authentic and successful brand podcast. Lee-Ann Hyland, Director of Marketing at Care Plus Pharmacy, shares how she launched their award-winning podcast “Care Plus Conversations” which targeted first-time mothers. She talks in-depth about the research they conducted to identify this niche audience and determine their […]

Finance | Moneris

If you are considering launching a branded podcast but aren’t sure where to start, this is the podcast for you. Our guest is Allan Grego from Moneris, one of the largest payment processors in Canada. A few years ago, Allan came up with the idea to start a podcast called “Yes We Are Open” that […]

Law | Shine Lawyers

If you think you don’t have enough content, or that your content could be too niche or too sensitive, you need to listen to this episode. We get behind the scenes with the hugely successful “Restitution” podcast launched by leading Australian law firm Shine Lawyers. Their Senior Media Advisor, David Lewis, shares how he dealt […]

Transport | Lives On The Line

This episode will inspire you to find the story in what you do and create engaging podcasts which can literally move people. Our guest Kerri Worral shares how Greater Anglia Rail used podcasting to successfully promote their new fleet and services. Their “Lives on the Lines” podcast was a resounding success, gaining over 1000 listens […]

Marketing | VistaTalks

You are about to get a masterclass in podcast marketing from a content creation company who use podcasts to build their own brand authority.  Vistatec’s CMO Simon Hodgkins is a true industry innovator. He uses in-depth interviews with leaders from top brands like HubSpot, Microsoft and Vodafone, to directly connect with his customers on a […]

Fitness | This Girl Can

When your marketing goal is to get people out to exercise, and then Covid forces everyone to stay indoors, what do you do? The team at VicHealth added a podcast to their ‘This Girl Can’ campaign, which successfully connected and motivated women using authentic stories of encouragement. How did they do this during a most […]