Ten Branded Podcasts

This is just a small collection of brands who have launched their own podcasts.

Estate agent Lisney has launched a new podcast series to help clients to stay connected to the Irish property market.  Lisney experts in all aspects of the property market offer unique insights into how the market has responded to Covid-19 and what can be expect later this year. Weekly episodes can be found on their website lisney.com

The accountancy firm have launched Season 2 of their Future of Business podcast. Hosted by Vincent Wall of Newstalk the series delves into the issues which will have a big impact on the future of business in Ireland and beyond, exploring what’s important both from the perspective of business people and the impact on society more generally.

ABP Food Group have launched a short podcast series aimed at rural Ireland called Farm Matters. Hosted by the evergreen Mary Kennedy, the three part podcast will examine Covid 19, Farm Safety and reducing emissions on dairy beef.

Rugby star and entrepreneur Jamie Heaslip has paired with RTE/Today FM business broadcaster Conall O’Móráin to bring us That Great Business Show. The podcast has been warmly welcomed by entrepreneurs across the country.

The leading Irish paper have a reputation for crime stories, and with crime podcasts being particularly popular, it was natural they did their own. In the series Nicola Tallant and Fr Brian D’Arcy interview lead detectives in some very intriguing cases.

Brands don’t get any more iconic than Vogue magazine. They’ve just launched “In Vogue – The Nineties”. The inaugural episode explores the rise of the supermodel. In a sign of 
how seriously they’re taking this, the podcast is co-presented by the devil in Prada herself, Anna Wintour.

Euro/US telecoms network T-Mobile are supporting their launch of 5G with two owned podcasts. One is directed at CIOs and CTOs with the second targeting designed to educate the business community on the impact of next generation wireless.  Catherine Captain, VP of Brand Strategy says podcasts “gives you a way to tell stories that you can’t always do in a few seconds in an ad.”

They have partnered an interesting podcast project with Newstalk. They produced an eight episode series called ‘Future of Work’ which was released first on iTunes, then broadcast afterwards as a weekly Saturday night series.

The pharma giant produces their own podcast called The Antigen. S1 examined the scientific, cultural, and political elements of vaccination while S2 concentrates on Pfizers activity around Covid. Pfizer say the goal was more ambitious than what a traditional Pfizer spot could probably achieve.

How can we go without mentioning Brexit and a topical podcast from Price Waterhouse Cooper covering the story from their perspective.

As always, if there is anything you would like to ask about this post, do give us a call or send us a message.