Who Listens to Podcasts

We monitor major surveys globally to see the trend for podcasts across major markets. See full stats and sources below.

FULL LISTENING STATS

AUDIENCE
% Monthly / Weekly

UK 41/29
IRL     42/33
USA    41/25
CAN   43/26
AUS   40/26

ENGAGEMENT
Listen Alone

UK     94%
IRL     90%

Listen to Most or All of a Podcasat
UK     67%
IRL     84%

LOCATION
% Home / Car

UK 50/25
IRL    53/35
USA    59/20
CAN   88/30
AUS   83/60

GENDER
% Male / Female

UK 50/50
IRL     51/49
USA   53/46
CAN   48/52
AUS    n/a

AGE
% 12-34 / 35-55

UK  30/35
IRL     33/40
USA    50/43
CAN   45/37
AUS    n/a

HOW THEY LISTEN
% SmartPhone / Computer

UK  77/08
IRL     73/28
USA    73/13
CAN   65/35
AUS   69/14

Source: Global

We source our data from Edison Research who conduct their Infinite Dial research across North America, EU and Australia. Their consistent methodology across locations allows accurate trend analysis. The data is publicly available here.

Source: UK & Ireland

Data for UK and Ireland is backed up from the respective official radio measurement bodies. For the UK, data comes from the quarterly MIDAS report by RAJAR. In Ireland, data is sourced from the IAB/Red C Listen Up Ireland survey based on quarterly JNLR.

Overall Trend

The trend is clear across all territories. Podcasts reach 40%+ of the population regularly, across all genders and age groups and engagement levels are incredibly high.

How to Make a Podcast


Our guide will show you how to prep, produce and promote so your podcast sounds amazing on Apple, Spotify & Google Podcasts.

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How We Can Help


We help create your podcast from the initial idea, through to your customers and prospects pressing the play button to listen. You also get oodles of content marketing material for your brand.

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