Who Listens to Podcasts
We monitor major surveys globally to see the trend for podcasts across major markets. See full stats and sources below.
FULL LISTENING STATS
AUDIENCE
% Monthly / Weekly
UK 41/29
IRL 42/33
USA 41/25
CAN 43/26
AUS 40/26
ENGAGEMENT
Listen Alone
UK 94%
IRL 90%
Listen to Most or All of a Podcasat
UK 67%
IRL 84%
LOCATION
% Home / Car
UK 50/25
IRL 53/35
USA 59/20
CAN 88/30
AUS 83/60
GENDER
% Male / Female
UK 50/50
IRL 51/49
USA 53/46
CAN 48/52
AUS n/a
AGE
% 12-34 / 35-55
UK 30/35
IRL 33/40
USA 50/43
CAN 45/37
AUS n/a
HOW THEY LISTEN
% SmartPhone / Computer
UK 77/08
IRL 73/28
USA 73/13
CAN 65/35
AUS 69/14
Source: Global
We source our data from Edison Research who conduct their Infinite Dial research across North America, EU and Australia. Their consistent methodology across locations allows accurate trend analysis. The data is publicly available here.
Source: UK & Ireland
Data for UK and Ireland is backed up from the respective official radio measurement bodies. For the UK, data comes from the quarterly MIDAS report by RAJAR. In Ireland, data is sourced from the IAB/Red C Listen Up Ireland survey based on quarterly JNLR.
Overall Trend
The trend is clear across all territories. Podcasts reach 40%+ of the population regularly, across all genders and age groups and engagement levels are incredibly high.
How to Make a Podcast
Our guide will show you how to prep, produce and promote so your podcast sounds amazing on Apple, Spotify & Google Podcasts.
How We Can Help
We help create your podcast from the initial idea, through to your customers and prospects pressing the play button to listen. You also get oodles of content marketing material for your brand.
LEARN MORE