Who Listens to Podcasts
We monitor major surveys globally to see the trend for podcasts across major markets. See full stats and sources below.
FULL LISTENING STATS
% Monthly / Weekly
Listen to Most or All of a Podcasat
% Home / Car
% Male / Female
% 12-34 / 35-55
HOW THEY LISTEN
% SmartPhone / Computer
We source our data from Edison Research who conduct their Infinite Dial research across North America, EU and Australia. Their consistent methodology across locations allows accurate trend analysis. The data is publicly available here.
The trend is clear across all territories. Podcasts reach 40%+ of the population regularly, across all genders and age groups and engagement levels are incredibly high.
How to Make a Podcast
Our guide will show you how to prep, produce and promote so your podcast sounds amazing on Apple, Spotify & Google Podcasts.
How We Can Help
We help create your podcast from the initial idea, through to your customers and prospects pressing the play button to listen. You also get oodles of content marketing material for your brand.LEARN MORE