Can Podcasts Help Build a Stronger Workforce?
A recent study of EY Germany would answer a resounding YES. Recently, the podcast hosting company Podbean spoke with Marius and Jessica of EY Germany to hear about their experience of the first two years of producing company branded podcasts. When did EY decide to implement podcasting? EY’s commitment to podcasting was stimulated by the […]
Measuring ROI on Your Branded Podcast
The business model behind most podcasts is simple. Generate a large audience, then sell it to an advertiser who gets to make a brief pitch for thirty or sixty seconds. The goal for a podcast created by a brand tends to be very different. Most branded podcasts are not being directly monetized. Instead, a podcast […]
Secret of Success
Want to know the secret to podcasting success? Time and consistency. A recent poll of 1,076 full-time podcasters, many of whom make over 50k a year from their podcast, reveals what works across the board. Top of the list is time and consistency. Across the biggest shows and highest earners, you see a trend to […]
13 Tips to Market Your Podcast
The most important part of making a podcast is not the podcast itself. It’s marketing the podcast. Here are some brilliant tips to attract people to your new show and get them involved with your brand. MARKET TO YOUR PEOPLE Start with those closest to you. When your staff and clients enjoy the show, they […]
Six Tips for Launching A Successful Business Podcast
A brand-focused podcast is high-quality valuable content designed to convert listeners into customers or increase brand loyalty (and spend) with existing customers. If you are considering a podcast, here are six tips to help you create a brand-focused podcast that does all you want it to and more for your business. Your brand identity will […]
What Is Your Asset Zero?
I was reading an excellent book called 24 Assets by Daniel Priestly about how successful companies have 24 key assets which help them grow. Marketing and brand assets were high on the list. The author gave a gentle reminder that well-made quality digital assets will perform on your website, social media and more 24/7. Video, […]
Is Podcasting Easy?
You want to make a podcast for your company or brand and you think all you need is a microphone, an echoey meeting room and a motor-mouth sales guy as a wannabe host? While that is do-able, there is a reason why the most successful branded podcasts from IBEC, The Irish Times, Chadwicks and SISK […]
Award Winner
Throughout the years we have produced a number of in-flight programmes for Aer Lingus transatlantic services. One of our favourites was called The Singer and the Song. The interview documentary used our extensive DustPod archive to share stories behind some of the most famous songs ever, as told by the singers themselves. From Jim Kerr […]
What a Podcast Will Do For Your Brand
There are three really good things that a podcast will do for your brand Authority: It puts you out there as the very best there is Networking: It helps you connect with people in ways not possible otherwise Content: It’s an endless source of really good cross-platform content about your brand AUTHORITY The simple fact […]
How to Build Your Audience with YouTube and Facebook
Being able to share short samples of your podcast in an easily-digestible package that can be immediately or auto-played in someone’s feed is exactly what will help build your audience and lead you to success. Launching a podcast is exciting and seeing audience for the first few shows is exhilarating. But then, things tend to […]
Why Covid Kicked Podcasting
The pandemic kicked podcast usage right into the mainstream with roughly a third of people now listening regularly in major markets from the USA, to Australia, the UK and here in Ireland. But why? A survey of 2,500 people in the UK by Magna Global shows many respondents use digital audio as a tool to […]
Latest Irish Listening Stats
Conducted by RedC in June of this year, it shows a full third of Irish adults not only listen to podcasts weekly but they are listening to more podcasts each week also. They say Ireland is one of the ive fastest growing European markets with notable increases in proportion of weekly consumers: 22%, 29% and […]
Podcast V Blog
Which works best? A podcast, or a written article or blog? Naturally, we feel podcasts have huge advantages! They’re very human. People like to deal with other people. When you’re listening to a podcast you get a real sense of who that person is from the way they talk, to their accent and whether they […]
Three Things You Need for a Hit Podcast
After 15 years of making podcasts, here are three things we’ve learned you need to be successful. Content If you have a topic, product, subject, or idea that you’re passionate about, you already have the main ingredient ready to go. Look at some of the best podcasts and you’ll quickly notice they succeed because they’re […]
How to Make a Hit Podcast
Have you ever wondered whether you could create a hit podcast? Lots of people assume that unless they have a mind-blowing concept that will appeal to millions of people, there’s no way they could ever produce their own hit podcast. But, fortunately, that way of thinking is way off course. In fact, just about anyone […]
How Many Downloads Make a Successful Podcast?
First, you need to define success. Is it the amount of listeners you have or is it the amount of success your podcast brings to your business? Our advice is to define the latter. For many it’s brand authority, establishing you as a thought leader within your industry. For others it’s networking where inviting guests […]
Ten Branded Podcasts
This is just a small collection of brands who have launched their own podcasts. LISNEY Estate agent Lisney has launched a new podcast series to help clients to stay connected to the Irish property market. Lisney experts in all aspects of the property market offer unique insights into how the market has responded to Covid-19 […]
The Big Money
I’m a great believer in the saying ‘follow the money’ because that is where you find the truth. Podcasting is no exception and this year, there has been some very big money to follow. Some of the world’s biggest brands and their CEO’s are positioning themselves with some astonishing deals. Spotify lead the headlines by […]
Broadcast Quality Explained
It’s easy enough to assume that broadcast quality in a podcast is, literally, the quality of the audio. However several experts on the subject beg to disagree. They have their own definitions about what the elusive quality is, what factors play into it, and how professionals can maximize it. So, in short, what is broadcast […]
Phone a Favourite
Telephone meetings absolutely beat video or even physical meetings hands down. I have never had a bad meeting in my life and the reason is simple. I have always learned at least one new useful thing in every meeting and learning things is good. Even if it’s the fact the other person is an idiot! […]