Not-for-Profit | Childhood Cancer Ireland

Marketing not-for-profit organisations can be challenging. You don’t have big brand budgets but arguably your message is more important. Today we hear about successful podcast strategies used by Childhood Cancer Ireland for engaging their audience, increasing awareness and empowering support. Our guest Fionnuala Murphy is a Certified Digital Marketing Professional (CDMP) with 20 years experience […]

Health | Flying Doctor

This season premiere profiles the iconic Flying Doctor podcast, a world leading example of how to reach target audiences and stand out among growing media fragmentation. Head of Communications Lana Mitchell details how she launched the podcast with the goal of educating city audiences about life in rural Australia. Through intimate storytelling of dramatic rescues, […]

15 Tips to Being a Better Podcast Presenter

During our years of producing podcasts and broadcast radio before that, a large part of our job is to make the people behind the microphone sound great!  So, we want to share some great tips to help you sound even better on your next brand podcast. Whether you’re a new podcaster just starting out or […]

Retail | Care Plus Conversations

This is an invaluable episode for marketers looking to create an authentic and successful brand podcast. Lee-Ann Hyland, Director of Marketing at Care Plus Pharmacy, shares how she launched their award-winning podcast “Care Plus Conversations” which targeted first-time mothers. She talks in-depth about the research they conducted to identify this niche audience and determine their […]

Finance | Moneris

If you are considering launching a branded podcast but aren’t sure where to start, this is the podcast for you. Our guest is Allan Grego from Moneris, one of the largest payment processors in Canada. A few years ago, Allan came up with the idea to start a podcast called “Yes We Are Open” that […]

Law | Shine Lawyers

If you think you don’t have enough content, or that your content could be too niche or too sensitive, you need to listen to this episode. We get behind the scenes with the hugely successful “Restitution” podcast launched by leading Australian law firm Shine Lawyers. Their Senior Media Advisor, David Lewis, shares how he dealt […]

Transport | Lives On The Line

This episode will inspire you to find the story in what you do and create engaging podcasts which can literally move people. Our guest Kerri Worral shares how Greater Anglia Rail used podcasting to successfully promote their new fleet and services. Their “Lives on the Lines” podcast was a resounding success, gaining over 1000 listens […]

Marketing | VistaTalks

You are about to get a masterclass in podcast marketing from a content creation company who use podcasts to build their own brand authority.  Vistatec’s CMO Simon Hodgkins is a true industry innovator. He uses in-depth interviews with leaders from top brands like HubSpot, Microsoft and Vodafone, to directly connect with his customers on a […]

Fitness | This Girl Can

When your marketing goal is to get people out to exercise, and then Covid forces everyone to stay indoors, what do you do? The team at VicHealth added a podcast to their ‘This Girl Can’ campaign, which successfully connected and motivated women using authentic stories of encouragement. How did they do this during a most […]

Five Reasons Podcasts Fail & How to Avoid Them

The good thing about working in podcasting a long time is that we’ve learned lessons the hard way, so we can help you avoid many of the common pitfalls. A lot of podcasts can fail right now, at the planning stage, when you are researching what is involved. With our five tips below, you will […]

How to Sound Your Best on a Podcast

When you are hosting or appearing on a podcast, you want to sound your absolute best, so here are six simple tips on how to set yourself up with a microphone so you sound amazing. The Golden Rule The key to great sound lies in capturing the best audio quality from the start.  While Bluetooth […]

Lessons from a Former Princess

Brands can learn a very important lesson from Spotify who have just parted ways with Meghan Markle.In 2022, Spotify paid Meghan over $20 million to produce podcasts to ‘uplift and entertain audiences around the world’. Now after a single series, they’re running away. Why? Star ‘power’ doesn’t always work. We’ve seen this many times in […]

10 Things Which Annoy Podcast Listeners

While we’re experts on making shows people love to hear, our years of podcast and radio experience has also taught us what turns listeners off. Here are ten common pitfalls to avoid: Poor audio quality. A bad recording using the wrong microphones or where you hear background noise and muffled sounds is a huge turn […]

Podcast Audience Measurement

I was honoured to speak at the ASI International Radio & Audio Conference in Nice yesterday. The event was about measuring podcast and radio audio audiences worldwide. Here are some great things I learned from just five of the brilliant speakers who came from across the globe. (The first and last points are the most […]

19 Game Changing Tips for Brand Podcasts

If you are recording your own company or brand podcast, here are nineteen tips which will instantly up your game. #1 Duration The great thing about podcasting is that there are no rules! If you have the content for an hour or two hours, go for it. Equally, if your content fills 15 minutes with […]

Best Branded Podcast Winner

DustPod is proud and honoured to have won the Best Branded Podcast category at the inaugural Irish Podcast Awards held in Dublin on Friday 16th September. The award is for their production of Under Construction with Chadwicks, which delivered trade talk, tips and banter for trade and construction workers across Ireland. The show was presented […]

Eamon Dunphy Masterclass

In a recent interview with Acast Eamon Dunphy unwittingly gave a masterclass in podcast production which is very relevant to brands. Eamon has been a high profile and at times controversial media presenter for decades. Today he hosts his own podcast The Stand with over one million downloads per month. The lessons he learned the […]

Five Habits Of Successful Brand Podcasts

There is no magic formula to creating anything successful but there are things that you can do to increase your odds. Podcasting is no different. From years of experience creating and listening to podcasts, here are five traits we have found are common in all successful shows. 1 SHOW UP Look at the chart in […]

Why Smart Speakers Are Important

Long-term success for your podcast needs a little forward planning and one key area is how you include smart speakers. Alexa, Siri and OK Google are all increasingly common. Outside of the USA, Ireland and the UK are two of the leading markets by percentage of household penetration. Both our markets are also one of […]

How to Promote Your Podcast Using YouTube

When you want to build an audience for your podcast, YouTube is a great place to find new listeners. YouTube is the second biggest search engine in the world. It is a media search engine which means people expect to hear and see results such as an instant sample of your podcast. You can’t do […]